For more than 13 years, UP Equipment USA has served Tampa Bay’s contractors and businesses from our home in Lutz, Florida – combining deep industry experience with the personal attention only a local partner can give.
We answer fast, deliver on time, and stand behind every machine that leaves our yard. When something matters to your schedule, it matters to us – that’s a promise our customers count on daily.
Most of the contractors we work with have been with us for years. That loyalty isn’t bought – it’s earned, one dependable job at a time.
13+ Years of Experience
Local Tampa Bay Team
Fast, Personal Response
13+ YEARS OF EXPERIENCE
Our People
Meet the People Behind UP Equipment
Behind every successful project is a dedicated team committed to delivering exceptional service, expert guidance, and reliable solutions. Meet the professionals who make UP Equipment a trusted partner for contractors and businesses across Tampa Bay.
Chief Executive Officer
Drives the company’s vision and long-term strategy, building lasting relationships with customers while leading UP Equipment’s growth with integrity, innovation, and commitment.
Chief Financial Officer
Leads the company’s financial strategy, ensuring sustainable growth, operational efficiency, and responsible financial management that supports every customer and every project.
Administration & Accounting
Oversees daily administrative operations, accounting processes, invoicing, and financial records, ensuring accuracy, organization, and excellent customer support.
Equipment Sales Specialist
Works closely with customers to understand their project needs, providing expert recommendations, fast responses, and personalized solutions to help them make the right equipment decisions.
Store Manager
Manages daily branch operations, equipment availability, inventory coordination, and customer service to ensure an efficient, organized, and dependable experience for every customer.
Sales Representative
Works directly with customers in the field, building relationships, identifying new business opportunities, and providing personalized solutions to support equipment rental and sales.
Built on Trust.
Ready for Whatever Comes Next.
Reliability
We do what we promise.
Expertise
Years of experience helping customers succeed.
Fast Response
When you need us, we’re here.
Long-Term Partnerships
Your success is our success.
Project Gallery
Our Work in Action
Real projects. Real people. Real results.
Looking for equipment you can rely on?
Partner with UP Equipment and experience the difference.