Last updated: October 2025

UP Equipment USA (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website, request a quote, make a purchase, or otherwise engage with our services. This Policy complies with the Florida Information Protection Act (FIPA), the Federal Trade Commission (FTC) guidelines, and other applicable U.S. privacy laws.

1. Information We Collect

We collect personal information directly from you when you complete a quote form, request information, contact us, or make a purchase. This may include your name, company name, email address, phone number, billing/shipping address, and payment details. We may also collect non-personal information such as browser type, IP address, and site usage data through cookies and analytics tools (e.g., Google Analytics).

2. How We Use Your Information

We use your personal information to:
– Process and manage quotes, rentals, and sales orders.
– Provide customer service and respond to inquiries.
– Improve our products, website, and user experience.
– Send updates, promotional offers, or company information (if consented).
– Comply with legal and regulatory requirements.

3. Sharing of Information

We may share your information with trusted third-party service providers who assist us in operations, such as equipment shipping, financing, maintenance, IT hosting, and marketing. These partners are required to protect your data and use it only for the purposes we specify. We may also disclose information when required by law or to protect our rights.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

5. Security of Information

We implement administrative, technical, and physical safeguards to protect your information from unauthorized access, use, disclosure, or loss. However, no electronic transmission or storage method is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyze site usage, and support marketing efforts. You can manage cookie preferences through your browser settings.

7. Your Rights and Choices

You may request access to, correction of, or deletion of your personal data by contacting us. You may also opt out of marketing communications at any time. Residents of certain states (such as California) may have additional privacy rights under applicable law.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy policies before providing any information.

9. Updates to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised “Last Updated” date. Your continued use of our services constitutes acceptance of those changes.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
UP Equipment USA
Tampa, Florida, USA
Email: sales@upequipmentusa.com
Phone: +1 813 934 8482